Wednesday, August 4, 2010

DG-the new luxury brand








Dolce&Gabbana is the new luxury brand,authentic and unconventional.A style that expresses new form of elegant and pretenting itself as the modern classicism, which based on the superior sartorial content and creativity.
The strong identity of the Dolce&Gabbana brand has evolved over the years without ever forgetting its roots. An unmistakable style, which, season after season, combines strong innovation with the Mediterranean flavour of its origins. A brand whose essence lies in its contrasting features.
The company was started by the Italian designers Domenico Dolce & Stefano Gabbana in Milan, Italy. By 2005 their turnover was 750 million. Their clothing designs are usually black in color and geometric in shape.
Dolce & Gabbana has two central lines with a few key distinct differences:
Dolce&Gabbana
Dolce&Gabbana (spelled without spaces, unlike the name of the company) specializes in luxury items, is influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes. It also sells sunglasses and corrective eyewear, purses, and watches. In February 2010, it was announced that American singer Madonna would design a collection of sunglasses set to be released in May of that year. They also have a set of fragrances, for men and women.

D&G
D&G is a slightly more casual line that follows an urban inspiration and attempts to set trends rather than follow them. It is the younger, more flamboyant line of the brand. Like Dolce&Gabbana, D&G sells watches as well as clothing, and have been voted the U.K's best luxury brand. In 2005–2006, a limited line of 1000 golden D&G Motorola RAZR V3i mobile phones was distributed by D&G boutiques and major Motorola retailers. In July 2009 D&G signed a lucrative deal with singer Alexandra Burke which will see her model their fashion lines in her music videos and in promotions.

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